TheBigTourney

White-Label March Madness Platform

Launch your own fully branded March Madness contest with custom design, custom rules, sponsor activations, real-time data access, and enterprise-level integrations.

White-label contest platform screenshot

What White-Label Means for Your Organization

Your brand is front and center — not ours. You control the look, the functionality, the data, and the marketing flow. We handle the infrastructure, scoring, and updates.

Fully Branded Experience

Your logos, your colors, your fonts — a seamless experience that fits directly into your campaign or digital ecosystem.

Custom Scoring & Rules

Standard scoring, seed bonuses, round multipliers, custom tie-breakers — whatever your campaign requires, we can configure it.

Multi-Location & Chains

Perfect for bar groups, retail chains, national brands, or media companies running campaigns across many markets.

White-Label Projects in Action

Every deployment below runs on our platform — fully branded for the partner. No mention of TheBigTourney anywhere the public can see.

White-label project — branded bracket contest

Branded Bracket Experience

Full brand takeover with custom colors, logo, and sponsor placements.

White-label project — custom leaderboard

Custom Leaderboard Display

TV-ready and web-embeddable leaderboards with sponsor branding.

White-label project — mobile entry flow

Mobile-First Entry Flow

Branded mobile entry with QR code scanning and instant bracket submission.

Enterprise-Grade Features for Serious Campaigns

Our white-label edition isn’t just a reskin — it’s a full enterprise deployment that includes powerful integrations, data tools, and promotional capabilities.

  • Real-Time API (entries & leaderboard data)
  • Automated CRM sync (Mailchimp, HubSpot, Webhooks)
  • Custom domains, branding & theming
  • Dedicated sponsor modules
  • Multi-location contest modes
  • TV-ready leaderboard mode for on-site presentation
  • Exportable data & reporting tools
  • Dedicated engineering support
Schedule White-Label Consultation

Top Use Cases

  • Sponsorship-driven March Madness promotions
  • Brand activations across national campaigns
  • Sports bar & restaurant chain engagement
  • Media company audience promotions
  • Corporate contests for large organizations

Supported Formats

  • Brackets (full tournament)
  • Custom pick formats
  • Round-by-round challenges
  • Team-specific promotions

See What’s Possible

Our white-label partners include sports bars, national restaurant chains, brand sponsors, and media companies running audience engagement campaigns.

View Case Studies

Fundraiser (Large)

High volume participants with full branding and optional custom workflows.

$299.00
Up to 2000 entries
  • Full branding + sponsor placement
  • Custom donation flows
  • API access for CRM & reporting
  • White-label experience available (may cost extra depending scope)
  • Dedicated engineering support

White Label Custom

$399.00
Up to 2000 entries
  • Dedicated white-label hosting
  • Custom scoring, rules, and entry flows
  • Sponsor activations & promotional modules
  • Automated CRM Sync for marketing teams
  • Exportable data & reporting tools
  • Dedicated engineering support

Enterprise Solutions

For organizations requiring deep customization, multiple locations, or technical integrations, our enterprise edition provides full brand control and robust data features.

Starting At:

$499.00
Up to 1000000 entries
  • Starting at $499 for 2,000 entries + $75 per each 1,000 after.
  • Dedicated white-label hosting
  • National or regional multi-location contests
  • Custom scoring, rules, and entry flows
  • Sponsor activations & promotional modules
  • Real-Time API (Entries & Leaderboards)
  • Automated CRM Sync for marketing teams
  • Priority engineering & support

Ready to Build Your Custom Contest?

Our team will walk you through branding options, custom scoring, API integration, multi-location setups, and campaign planning for March Madness.

Start Your White-Label Project